by Doncho Donchev | Apr 20, 2017 | WEB
Your About page. It’s one of those requisite elements of your website that’s easy to overlook. But really, is it even that big of a deal? How many visitors will actually take the time to check out your About page? Well, here’s an interesting statistic. “52% of your...
by Doncho Donchev | Apr 19, 2017 | WEB
Redesigning your website is risky business. You spend money, time, and resources redesigning, hoping to hit a home run. I’ve evaluated thousands of websites in my career and I’m pretty darn good at sniffing out the good ones and I’m equally good at sniffing out the...
by Doncho Donchev | Jan 26, 2017 | Posts
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow...
by Doncho Donchev | Jan 19, 2017 | Posts
Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs...
by Doncho Donchev | Jan 11, 2017 | Posts
One reason I enjoy working in the marketing and branding field is that the work is never the same. The way entrepreneurs market their products and reach their customers continuously changes – good for those who stay up to date with the latest marketing trends but bad...
