Every organisation, regardless of the size large or small, ultimately depends on its reputation for survival and success. In today’s highly competitive market, reputation can be a company’s biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage your status by communicating and building good relationships with all organisations stakeholders. It’s a proven fact that public relations also carries a higher credibility factor.
There are number of benefits when it comes to PR, such as:
- Raises awareness about your company and brand
- Encourages changes in behaviour, attitudes and perceptions
- Can help acquire new business
- The positive endorsement from a third party gives much more credibility
- Improves online presence which helps Search Engine Optimisation(SEO)
- Can lead to other opportunities such as: recruitment, sponsorship or award nominations
If PR is not a part of your marketing program, it may be time to consider and implement a public relations strategy to complement your existing marketing plan.